« Week 7 » What shall you do with anti-smoking pills? Students are online! Show your leadership skills.
Welcome!
The 7th iteration of the newsletter is here!. If you have not checked yet - “How you can get maximum out of the newsletter!”
Relevant links are provided in the title of the section itself, for further reading. Here is the sectional outline of this edition!
Week 7
|— Concepts
|— — — Decision Model: De Bono's 6 Thinking Hats
|— — — Product Metrics: KPIs for online video
|— — — Soft Skills: Extract Insights from a Huge Topic
|— Articles
|— — — Industry Analysis: Education Sector
|— — — Biz-Tech News: Highlights
|— — — Preparation Articles: Types of Questions in Academics
|— Tests
|— — — Estimation Guess: Students Online in India 2021
|— — — Puzzles: 5 Puzzles of the week
|— — — Quantitative Aptitude: Youth4work (full-length) 1/1
|— Questions
|— — — Case Interview: Market Entry | Anti-smoking pills
|— — — Product Interview: TikTok's Feed Psychology
|— — — HR Interview: What makes a good leader?
Concepts
~ Section covering the theory part of the business world, which are tested in the interviews.
Decision Model: De Bono's 6 Thinking Hats
De Bono’s hats make us view the complete situation from various parallel perspective, and make informed decisions.
The White Hat calls for information known or needed.
The Yellow Hat explores the positives and probe for value and benefit.
The Black Hat spot the difficulties and dangers; where things might go wrong.
The Red Hat express emotions and feelings and share fears, likes, dislikes, loves, and hates.
The Green Hat focuses on creativity; the possibilities, alternatives, and new ideas.
The Blue Hat is used to manage the thinking process.
Product Metrics: KPIs for online video
As brand teams write briefs, they typically want their video advertising campaigns to increase awareness and consideration and ultimately influence their online or offline sales.
Awareness KPIs: Views, Impressions, Unique Viewers
Consideration KPIs: View-through rate, watch-time
Action KPIs: Clicks, Calls, Signups, Sales
Soft Skills: Extract Insights from a Huge Topic
The two strategies of learning
Depth-first. This is where we pick one area and drill down.
Breadth-first works by first exploring your surroundings. If that doesn't work, pick one direction and fan out again.
When learning any new topic efficiently, we need to learn the most useful, basic and broadly applicable ideas first.
After that, we can move onto the obscure, advanced or specialized.
Articles
~ Section on various articles which open a new horizon of thinking and builds critical analysis skills.
Industry Analysis: Education Sector
India has the world’s largest population of about 500 million in the age bracket of 5-24 years
India’s education sector offers a great opportunity with approximately 29% of India’s population in the age group of 0 to 14 years.
The education sector in India is expected to reach US$ 180 billion in FY20. India’s higher education segment is expected to increase to Rs. 2,44,824 crore (US$ 35.03 billion) by 2025.
In 2020-21, there were 9,700 total AICTE approved institutes.
Various Government initiatives are being adopted to boost the growth of distance education market besides focusing on new education techniques, such as E-learning and M-learning.
On November 4, 2020, India’s public broadcaster Prasar Bharati entered into an MoU with the Ministry of Electronics and Information Technology to launch 51 direct-to-home (DTH) education TV channels.
National Education Policy 2020, making way for large scale, transformational reforms in both school and higher education sectors. The policy is built on foundational pillars of Access, Equity, Quality, Affordability and Accountability, and is aligned with the 2030 Agenda for Sustainable Development.
Biz-Tech News: Highlights
Preparation Articles: Types of Questions in Academics
These are various categories of questions which are academically tested
Knowledge: Describe context by "who, what, when, where, why, how".
Analysis: Define concepts by classifying relations with the feature sets.
Application: Gives use case by showing examples and significance.
Evaluation: Explore decisiveness by asking assessment.
Synthesis: Generate creativity by taking ideas and inferences.
Tests
~ Section to test our aptitude skills and number crunching skills!
Estimation Guess: Students Online in India 2021
Guess the number of students pursuing online education in India.
Puzzles: 5 Puzzles of the week
Try these Puzzles from George J Summers Book
6 Not Remarkably Rich
7 The Tennis Player
8 The Round
9 Three D's
10 Lawyers Testimony
Quantitative Aptitude: Youth4work (full-length) 1/1
Get a free aptitude test (CAT mock) from Youth4Work. Link: https://www.prep.youth4work.com/Management/CAT-Test
Practice Questions
~ Section to build our critical analysis and reasoning!
Case Questions: Market Entry | Anti-smoking pills
7th edition of the IIM-A Case Book
The client is in the business of making anti-smoking pills - the way we have those patches and lozenges in the market to curb the urge to smoke. The client wants to sell it at a premium price. You have been hired to find out if the product can be introduced in a country like India - and if so what is the expected target market, market share and a feasible price at which the drug should be sold.
The question and solution is Case 31: Anti-smoking pills (Cost reduction)
Product Questions: TikTok's Feed Psychology
This resource is available at growth.design!
HR Questions: What makes a good leader?
Good leaders add value to the company by fostering a collaborative environment and welcoming new ideas.
Share the experience which touches the following points
manage (or collaborate in) a team to achieve goals
motivate their subordinates/co-workers
approach challenges and conflicts in a team
reach decisions
Thank you!
I would suggest you follow the method of "make slight changes while practising". Also, I would like you to have a small group (2-5 members) who would keep the check on progress.
Feel free to drop me a mail for any suggestions or ideas!