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Welcome!
The 8th iteration of the newsletter is here!. If you have not checked yet - “How you can get maximum out of the newsletter!”
Relevant links are provided in the title of the section itself, for further reading. Here is the sectional outline of this edition!
Week 8
|— Concepts
|— — — Decision Model: 5 C’s of marketing
|— — — Product Metrics: Measure Customer Satisfaction
|— — — Soft Skills: The 5-Hour Rule
|— Articles
|— — — Industry Analysis: Infrastructure Sector
|— — — Biz-Tech News: Highlights
|— — — Preparation Articles: Leader in the reskilling era
|— Tests
|— — — Estimation Guess: Total Road Lenght in India
|— — — Puzzles: 5 Puzzles of the week
|— — — Quantitative Aptitude: Gradeup (full-length) 1/1
|— Questions
|— — — Case Interview: Market Entry | Electrical Buses
|— — — Product Interview: Zynga Games Case Study
|— — — HR Interview: What makes you Angry?
Concepts
~ Section covering the theory part of the business world, which are tested in the interviews.
Decision Model: 5 C’s of marketing
In a nutshell, the 5 C’s of marketing is a situation analysis framework for helping you determine the strengths and weaknesses of your brand, relative to the field in which you operate.
Company
What defines you? What is your purpose? This entails the products, channels, personas, voice and brand.
Customer
Who are you selling to? Their needs, pains, wishes, wants and motivations.
Competitor
Who's standing in your way? Other companies' market share and value.
Collaborator
Who are you working with? Their shared vision and values.
Climate
What are the current business conditions? The whole ecosystem in which the company participates
Product Metrics: Measure Customer Satisfaction
These are the main KPIs to measure customer satisfaction
Net Promoter Score (NPS)
NPS measures whether current or former customers will recommend your products or services to others.
Customer Satisfaction (CSAT)
Consider how your customers feel when they reflect back upon their experience with your brand.
Brand Attributes
Does your ideal customer’s perception of your brand match the image you present?
Customer Retention
Customers making repeat purchases indicate quality performance.
Competitor Comparison
Although not necessarily a traditional KPI, analyzing how your company stacks up to competition is a crucial part of measuring your success.
Soft Skills: The 5-Hour Rule
The 5-Hour Rule Used by Bill Gates, Jack Ma and Elon Musk:
No matter how busy successful people are, they always spend at least an hour a day (thus five hours a week) learning or practising. And they do this across their entire career. Even if you can't commit to an hour or more of reading every day, start with 20 to 30 minutes.
Focusing on the past gives you a chance to learn from mistakes you've made, as well as assess what you did correctly.
Experiments show you what’s working. You can learn from your mistakes and obtain feedback from others.
Articles
~ Section on various articles which open a new horizon of thinking and builds critical analysis skills.
Industry Analysis: Infrastructure Sector
Infrastructure sector is a key driver for the Indian economy. Infrastructure sector includes power, bridges, dams, roads, and urban infrastructure development.
The logistics sector in India is growing at a CAGR of 10.5% annually and is expected to reach US$ 215 billion in 2020.
According to the Department for Promotion of Industry and Internal Trade (DPIIT), FDIs in the construction development sector and construction activities stood at US$ 25.78 billion and US$ 17.22 billion, respectively, between April 2000 and September 2020.
Large investment in infrastructure has seen momentum as overall PE (private equity)/VC (venture capital) investment touched an all-time high of US$ 14.5 billion in 2019.
Communication sector has been allocated Rs. 38,637.46 crore (US$ 5.36 billion) to develop post and telecommunications departments.
Highway construction in India increased at 20.57% CAGR during FY14-FY19. In FY19, 10,855 km of highways were constructed.
In October 2020, NITI Aayog and Quality Council of India (QCI) launched the ‘National Program and Project Management Policy Framework’ (NPMPF), envisaged to bring radical reforms in the way infrastructure projects are executed in India.
The infrastructure sector has become the biggest focus area for the Government of India. India plans to spend US$ 1.4 trillion on infrastructure during 2019-23 to have a sustainable development of the country.
Biz-Tech News: Highlights
Key highlights of the week
Preparation Articles: Leader in the reskilling era
Here are the key take aways from Redefining the role of the leader in the reskilling era:
Leaders need to foster an environment of psychological safety among their workforce that is in the midst of re-skilling itself.
Leaders need to be transparent and help people in their organization understand where the world is heading in the next 3 to 5 years.
It is important to instil the workforce with the right mindset and to make sure that the leaders are putting human values at their core.
Failing as an adult is difficult, but is part of the unlearning process. We need to provide an atmosphere where people can tinker, learn, fail and grow
Tests
~ Section to test our aptitude skills and number crunching skills!
Estimation Guess: Total Road Lenght in India
Guess the total road length in India
Puzzles: 5 Puzzles of the week
Try these Puzzles from George J Summers Book
11 Spot Orientation
12 Cora's Death
13 A Chair for Mr. Lancer
14 Decapitation of a Factor
15 The Singleton
Quantitative Aptitude: Gradeup (full-length) 1/1
Get a free aptitude test (CAT mock) from Gradeup.
Practice Questions
~ Section to build our critical analysis and reasoning!
Case Questions: Market Entry | Electrical Buses
7th edition of the IIM-A Case Book
The client is an international manufacturer of Electric Buses and has a substantial presence in the European market. The client is impressed by the initiatives taken by the Government of India (GoI) to promote the usage of Electric Vehicles (EVs). You have been hired to find out if the client should introduce these buses in India.
The question and solution is Case 29: Electrical Buses (Market Entry)
Product Questions: Zynga Games Case Study
The link to case is in the title.
This resource is available at pmschool.io!
HR Questions: What makes you Angry?
When interviewers ask what makes you angry, they are trying to determine how you might react to stressful situations in the workplace, and how you might handle your personal emotions without letting them affect your performance.
Your answer should contain two essential components:
A description of the situation that angered you
A summary of how you processed the event and handled your anger
Answers that emphasize a measured, controlled response are the most effective.
Thank you!
I would suggest you follow the method of "make slight changes while practising". Also, I would like you to have a small group (2-5 members) who would keep the check on progress.
Feel free to drop me a mail for any suggestions or ideas!